Inject vitality into offline electronic product stores by configuring ESL
China Unicom, which was founded in 1994, is a Chinese state-owned telecommunications operator. It holds a significant position in China’s telecommunications industry and plays a crucial role in the country’s digital development.
The China Unicom offline store in Shenzhen has enhanced its operational effectiveness by configuring SID’s Electronic Shelf Labels (ESLs). Specifically, ESLs can update prices in real time, guaranteeing that customers can obtain the latest prices without delay. Secondly, they improve the overall appearance of the store. The store appears more organized and professional, thus leaving a favorable impression on customers. Moreover, it reduces the workload of staff. Instead of having to change price tags manually, employees can concentrate more on offering better customer service.
The application of SID’s ESLs in the China Unicom offline store in Shenzhen is a win-win situation. Looking ahead, it is expected that more offline stores will follow suit and adopt such advanced technologies to keep up with the fast pace of the digital era and meet the growing demands of consumers.